The India telecom market ranks among the fastest growing industries in the country. The improvement in the standard of living and the development of infrastructure and connectivity are some of the main reasons for the significant growth of the telecom industry. The growth is expected to be more over the next few years.

The consumer of today puts his/her mobile phone to a number of uses, right from entertainment and communication to shopping and travel. We see a lot of convergence between urban and rural users in terms of how they engage with their phones. The only limiting factors appear to be affordability (smartphones as well as data/talk time) and stability of network.

According to the Department of Telecommunication of India (DoT), as on March 2015, India has 302.35 million internet connections. India has the world’s second-largest mobile phone user base with over 929.37 million users as of May 2012.[9] It has the world’s second-largest Internet user-base with over 300 million as of June 2015

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  Smartphone Report

  Stay updated with the consumer mobile trends and media consumption habits and understand the role…

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  Feature Phone Report

  Study the evolving nature of the feature phone consumer, by understanding their usage and behaviour

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  ITOPS

  Annual Indian IT market tracker that estimates the market size & demand for various IT products…

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  I-CUBE

  Single source of data for all your internet/digital marketing & planning decisions

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Brand Health Tracks & Dipsticks

Kantar IMRB has done several brand health checks for large telecom brands in the Indian subcontinent. We work with telecom clients to better understand how their brands are performing in the marketplace vis-à-vis the competition. We also help them understand and track consumer behavior with respect to familiarity and disposition to the brand, brand consideration and brand advocacy.

Kantar IMRB currently manages a telecom track for a Pakistan telecom company and a dipstick study for Maldivian client.

Pricing Studies

Kantar IMRB has done extensive research in the area of pricing for telecom clients. The techniques used have ranged from the Gabor Granger and the Price Sensitivity Meter to BPTO and Conjoint Analysis.

A recent study includes an assignment to assess consumer reactions to pricing of a handset in conjunction with various combinations of product attributes. In addition, Kantar IMRB has also used adaptive conjoint analysis to help a client arrive at a product with the right combination of features at the optimal price point.

Product/Handset Tests

In the last year, Kantar IMRB conducted an extensive product test for a new entrant in the cellular services space. We helped the client evaluate 26 mock handsets on the basis of their look and appearance.

Diagnosing reasons for switchers

Kantar IMRB recently conducted a study to help one of India’s largest cellular service providers understand the reasons behind customers switching from one service provider to another, thus enabling the client to better focus on specific customer segments and enhance customer retention.