Specialist solutions for customized quantitative consumer research
Kantar IMRB Consumer has always combined deep sectoral knowledge as well as an intrinsic understanding of client business with cutting edge quantitative research techniques in order to provide solutions for a wide variety of business issues. Working closely with other Kantar IMRB specialist units in the areas of Qualitative, Retail & Digital Research, it leverages syndicated offers like the Kantar Worldpanel and Target Group Index to provide end-to-end solutions right across the whole life cycle of a brand.
Employing more than a 100 researchers across Mumbai, Delhi, Kolkata, & Bangalore for client account management, we also retain a Marketing Science Group (consisting of more than 20 persons) whose R&D , methodology development and modelling capabilities provide cutting edge technical expertise in the different areas of brand & communication tracking, brand equity, ad pre testing, segmentation, pricing research, innovation testing & volumetrics, product optimization & diagnostics.
Kantar IMRB philosophy has always been to completely understand the issue at hand and then utilise the best possible research solution – be that by applying, or modifying one of our own research products to meet the necessary business requirements or even crafting a completely customized research design to fit the issue profile. Our own research products to meet the necessary business requirements or even crafting a completely customized research design to fit the issue profile.