The pioneer of IT research in India has only gotten bigger and better. Read the next big trend, get the best analysis, predict the future, and do it all right here, with Kantar IMRB.

This sector encapsulates research across multiple categories:

  • IT devices and hardware (includes desktops, notebooks, phones, servers, networking products, storage products, etc)
  • IT software and services
  • IT Enterprise solutions (includes security solutions, storage solutions, ERP/ CRMs, cloud solutions, mobility solutions, etc)
  • Electronics and electronic components

Kantar IMRB’s technology practice offers a single-stop research solution for all the technology research requirements a client. The team conducts primary research (across both qualitative, quantitative methods), desk research and data analytics across consumers/ households, SME, enterprises, channel & retail as well as Government segments, thereby covering the entire technology spectrum.

The studies conducted by the Technology Practice team span technology trends, demand estimation, concept & product test, end user profiling & segmentation, pricing research, usage & attitude, account mapping studies, brand & communication and other diagnostic researches and use various techniques like Max Diff, Conjoint, BPTO, etc.

Our International Capabilities

Kantar IMRB has a strong international network through Kantar. In addition, Kantar IMRB has a strong panel relationship and a call centre for conducting international B2B studies.

Technology Analytics

Kantar IMRB Technology has also been helping the clients in the technology space with analytics solutions. Be it for sales, retail data or employee-related information, Kantar IMRB has a solution. Kantar IMRB Technology can analyse data across multiple sources (like sales data with research data) in order to draw meaningful insights for the client.