Keeping pace with the constantly changing digital space and the ever evolving digital consumer is a mammoth task for any brand. Kantar IMRB’s Digital specializes in research on the web and social media. Using the latest algorithms to understand the digital consumer, Digital can provide critical insights into the online user’s demographics, behaviour and attitudes. Additionally, it is also possible to look into what people are saying on social media in terms of the brands that they are engaging with, the nature of their conversations, their outlook towards competitor brands and more. These critical insights can help brands to understand their performance online as well as make adjustments to their strategy wherever required.
